The whole brand aims to propose a new vision around incense: yes it can be sexy, 100% natural, transparent, and hand-made in France . And no, you don't have to do yoga, meditation or believe in reincarnation to use it. Consider it as a perfume, that's all ! For now, Bloom created 2 fragrances: Jasmin, Palo Santo, Benzoin; and Nutmeg, Mandarin, Sandal Wood. Enjoy and smell the difference and Get a taste of the French incense's touch.