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‘Use perfume to liven up your surroundings and add colour!’
The CRA-YON collection is designed for everyday situations. It was invented in Stockholm by Niclas and Christine Lydeen, partners. CRA-YON is the outcome of a more than ten-year career in the specialised field of perfumery. Having worked on projects for companies like Agonist in the past, CRA-YON is focused on the juice's quality and how the aroma complements the wearer's features. CRA-YON scents aim to make the wearer feel like they're spreading happiness and being their best selves.
CRA-YON is an inclusive brand that challenges traditional ideas of beauty and believes that expensive, high-end perfume ought not to be overpriced. They are devoted to ensuring that everyone can enjoy wonderful smells and firmly believe in the power of aroma. With their brand, they prioritise social and environmental sustainability and ensure that only the highest-quality materials and compositions—and no hazardous ones—are utilised. The brand is cruelty-free and vegan. CRA-YON is a line that is genderless and inclusive, offering contemporary, daily basics for fragrance.
Pioneers of French and Swedish fragrances, Christine and Niclas Lydeen introduced CRA-YON in 2020. For many years, they have created fragrances that have won awards in the luxury market while remaining fascinated and exploring the potential of scent to elevate and improve our overall well-being.
Before fragrance became her primary medium of expression, Christine, born and raised in France, worked at trend agencies such as Li Edelkoort and the fashion business Vivienne Westwood. She also attended Studio Bercot in Paris for her education.
Niclas holds an MFA in Design and has experience working as a Creative Director for many companies and design firms. In addition, he has created art using aroma and the senses as a starting point. They are creating CRA-YON, an inviting realm where inspiration and well-being are essential, with the help of their international workforce.
This unisex fragrance brand, CRA-YON, offers a variety of niche perfumes for men and women, such as Art Life, Ami Amie, Continental, Sand Service, Vanilla CEO and Passport Amour.