Memoize London is a luxury niche, British fine fragrance brand which launched in 2018. Evoking an emotional connection to our memories through the complexity of fragrance, Memoize London presents a collection of beautifully crafted scents, capturing the essence of the myriad of encounters we all have with life through emotions, feelings and memories. The sense of smell is one of the most powerful senses we possess, and the merest hint of something familiar can trigger a special memory or wonderful moment in our lives that we treasure for ever. Our scents take you on a thought provoking journey.

Memoize London was born of the vision of founder Holly Hutchinson. Holly worked alongside some of the finest British perfumers to develop the intoxicating scents we find in the Memoize London collection today. Taking 12 months to develop, the ‘Dark Range’ was finally ready to be revealed. The collection of perfumes were created as Unisex scents, as we believe that perfumes are not bound by gender; more by desire.

Memoize London focuses on our memories which are all evoked through scent. The name is derived from the French word for ‘memories’. This powerful connection between scent and memory is intertwined and reaches deep within all of us. Memoize London understands the importance of creating a perfectly harmonious balance between fragrances and how they make people feel, including notes that many would remember from their childhood, adolescence and beyond. These scents can create new memories, too.

BLACK AVARITIA : The essence of indulging all of your wants and needs in abundance. Travelling on a journey through rich and woody tones, this scent takes you on a journey to a foreign land. The warmth and richness is reminiscent of the sun kissing your skin.

A woody oriental fragrance leading with top notes of grapefruit and honey. A luxurious heart of ambrette, cistus, incense fusion, kashmir fusion, oud and violet, rests on a base of sandalwood, cedarwood, amber, musk, vanilla and vetiver.

Single Line Descriptions;
– The essence of indulging all of your wants and needs in abundance.
– An extrait of exceptional quality.
– Reminiscent of the sun kissing your skin.
– Black Avaritia; takes you on a journey to a foreign land.
– Black Avaritia; A woody oriental, rich and luxurious fragrance.