Au Pays de la Fleur d’Oranger - Perfume | Niche Story
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Au Pays de la Fleur d’Oranger

In 1998, Virginie and Antoine Roux founded Au Pays de la Fleur D'Oranger, inspired by their mutual love of the local flowers and scents that have shaped their families' lives and the Provence landscape for several generations. The couple's childhood recollections are filled with the soothing aromas of rose centifolia and bitter orange, which have since evolved into the brand's signature scents.

By harnessing the renowned resources of their surroundings, Virgine and Antoine have opted to follow their ambitions and carry on their family's legacy in the Grasse perfume industry. Together, they have produced a range of exquisite, genuine Haute de Gamme fragrances that serve as a timeless link between their passionate present and extremely exciting future.


Initially, Au Pays de la Fleur d’Orange tells the tale of a family and a community in Virginia, which managed to elevate its cultural legacy to a real art form by deriving its richness from the marvels of the senses. A person's "vocation is to have one's passion as a profession," as Stendhal so eloquently stated. Thus, orange blossom—known for its gentle and calming qualities—is queen at Au Pays de la Fleur d'Oranger, a brand that Virginie Roux founded in accordance with this idea. She will take us on an olfactory adventure into the heart of the sunny and attractive scents of the Côte d'Azur hills, but she won't stop at this flower, which is very important to her.

Moreover, May Rose, with its energising Lemon flower scent, delicate and enticing Jasmine, pure and vital Lavender, and calming Violet. Shea butter and pure, natural Argan oil, known to combat dry skin, are linked to this beautiful aroma of unmatched benefits. The business has surrounded itself with preferred local partners to satisfy even the pickiest women: a lab, a soap producer, and one of Grasse's top perfumers.

Types And Varieties

Au Pays de la Fleur d’Orange combines a range of luxurious and floral fruity-smelling fragrances. Explore their perfumes mentioned below:

  • Tubéreuse Rosée
  • Poudre de Liberté
  • Eau de Virginie

The brand is dedicated to sustainable development by actively sorting waste. Furthermore, great cosmetics and perfumes are created in France by passionate artisans. Au Pays de la Fleur d’Orange’s goal is to advance their expertise. Explore their complete range of fragrances from the official website of Niche Story now.