Shay & Blue - Perfume | Niche Story
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Shay & Blue

The London-based perfumery Shay & Blue's boutique selection of scents makes selecting a trademark scent simple. Punchy citrus, fresh florals, and earthy wood tones characterise the complex collection of fragrances and body products. Every Shay & Blue fragrance is ethically sourced, vegan, and free of parabens. It is made with compassion.

Journey

Shay & Blue was founded in London by up-and-coming perfumer Julie Massé and former Chanel and Jo Malone executive Dom De Vetta. The company creates extremely appealing, highly recognised, and incredibly addictive perfumes for all types of people. Inside, Shay and Blue are rebels. Both mentally and emotionally. They insist: Make things clean. They're rebels for a purpose! They oppose plastic packaging, toxic waste, animal abuse, and cheap, nasty ingredient fillers. They insist on being bold, unique, and better. Dom De Vetta, a creative director, activist, and Yogi, developed his passion for fragrances more than 20 years ago while working at Chanel and Jo Malone. He is the driving force behind the brand's vision for enjoyable scent after giving up the realm of too sexualised, clichéd perfume businesses.

Types & Varieties

The niche fragrance brand Shay & Blue offers a list of luxury perfumes for men and women. Some of their best-sellers are Amber Rose and Black Tulip.