The Perfumer’s Story - Niche Story

The Perfumer’s Story

After 20 years as a Creative Director creating scents for multiple brands and businesses, Azzi co founded Agent Provocateur fragrance and developed her bespoke business. As a rebel in a traditional industry, her creativity, style and unique approach enabled her to build an enviable, iconic client portfolio like no other. This has included designing fragrances for Hollywood actors to help transport them into their roles, musicians wanting to translate their music to perfume, artists wishing to create an additional scent dimension.

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